Who Comes to My Website?

The answer to this question is something that you really want to know. Unfortunately, many businesses completely miss this opportunity to improve their sales performance because they don’t know how to go about answering this important question.

If your business is an auto repair shop in Detroit and your website receives an unusual number of visitors from Seattle….wouldn’t that interest you?

If visitors to your website get as far as the first page and then leave…wouldn’t you want to know why?

The two examples above are only two of many reasons you want to know who comes to your website.

If you ask your web developer about this, he will try to answer your question to the best of his ability to understand your business. You should listen carefully to what he says because, after all, it’s your business and you’re paying for his expertise.

Additionally, your web developer can probably give you access to software that can answer the questions above. If you go this route of doing your own investigation, be prepare to spend a lot of time and suffer a lot of tension as you try to figure things out. But, if you’re determined, you can do it.

If they don’t have access to software to help you, then they should be able to answer your questions about website visitors. They may not be able to do this immediately when you speak to them because, in all likelihood, they have a number of clients and don’t know the answers without checking your website. This is where you give your web developer a break – give him time to check the statistics and he should be able to give you a better answer.

A quick aside: if the web developer doesn’t have software to provide you with, software that can answer your questions about website visitors, why are you paying that company? (Just asking.)

The bottom line is this: you should know who is coming to your website and where they come from. If you don’t, then why do you have a website?

Read the next article: Will Google Analytics help me?

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