An SEO Audit probably makes you think of the IRS looking over your tax returns. That’s exactly what an SEO Audit is: a review of your website to see if you have made any errors.
But here is the difference: an SEO Audit will help you find out what you need to do to make your website rank higher on the search results page. And that is what you want!
An SEO Audit is your first step when you are considering optimizing your website to make it appear higher up on the search results page. Maybe even on the first page of results that people will see. And, possibly, near the top of that page!
When the audit is performed, it is not necessary to evaluate every page of the website. Rather, it’s sufficient to look at the most important pages on your website.
The most important pages are usually those that promote a product or service that you are offering; in other words, your revenue-generating pages.
The audit will look at the most common signals on those pages that tell Google what your web page is about.
- Do you have a title for the page?
- How about a description of the page content?
- What about headlines on the page?
If those are OK, then the audit will look at other signals that your webpage sends to Google.
Some of the signals are a little nerdy but your SEO Developer will understand them and can explain them to you.
If these important pages are not properly optimized, it’s a safe bet that the less important web pages aren’t either.
This is why it’s not necessary to evaluate every page. So as a website owner, you shouldn’t worry if you see that your audit doesn’t discuss each web page.
After the SEO Audit, you should spend some time with your SEO Developer to discuss which pages should be optimized and which can wait until later.
It should be clear that jumping into the fray with no idea of what to do or where to go is not a sound practice.
Yet, there are many Web Developers who have only a smattering of SEO knowledge and this is precisely what they do. An SEO Audit would be extremely useful for them!
Find out from the people who do Search Engine Optimization on a regular basis. Ah, that would be us at Accolade Group – but you probably figured that out.
We can perform an SEO Audit of your website and help you understand what needs to be done.
