Oliver Beauchemin - Accolade Group of Vermont

Oliver Beauchemin is the founder of Accolade Group. Search Engine Optimization (SEO) is the primary goal that Oliver oversees.

He also has additional responsibilities at Accolade Group including website strategy, client development, overseeing the maintenance of our Internet servers, and administration.

Oliver Beauchemin’s background involves over 25 years of computer programming experience and a BA and MA from Boston College. He also did PhD studies at Brown University before leaving academia for the computer world.

As Search Engine Marketing and Search Engine Optimization became more important, Oliver has been developing a skill-set that has proved beneficial to clients wishing to have a prominent position on Search Engine Result Pages. We say developing a skill set because it appears that SEO is a constantly evolving topic that is always growing and expanding.

Oliver Beauchemin’s principal duties at Accolade Group focus on Search Engine Optimization and document editing for reader clarity and SEO purposes. Working on written content that needs to be beneficial to a website visitor and, at the same time, meeting the SEO goals of our client is often a balancing act.

Below is a partial list of certifications that Mr Beauchemin has acquired in the areas of Search Engine Optimization (SEO), Digital Marketing, Content Marketing, use of the Yoast premium SEO plugin, and Search Engine Marketing (SEM).

Google Fundamentals
of Digital Marketing

A 40 hour course with multiple topic  sections. After each section was a test and an exam at the end of each Module; concluding with a test at the end of the course.

Some of the topics included in this course:

  • Online Business Strategy
  • Local Search
  • Social Media Marketing
  • Social Media
  • Content Marketing
  • Display Advertising
  • Video Advertising
  • Google Analytics
  • International Marketing


We discuss many of these topics in the Learn More section on this website.

Online Marketing Fundamentals

This was a really enjoyable course since it was a great review of all the Online Marketing topics we normally discuss at Accolade Group. Oliver Beauchemin took this course to brush up on why we do what we do!

Some of the topics included in this course:

  • Web Analytics
  • Conversion Optimization
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing
  • Lead Generation
  • Marketing for Mobile Devices
  • Internet Marketing Strategy

We discuss many of these topics in the Learn More section on this website.

Email Marketing - Oliver Beauchemin

Email Marketing

The most powerful strategy for marketers in terms of ROI, email marketing is a topic you need to explore, regardless if you are blogging to support your business, you have an e-commerce website or an affiliate blog. Email Marketing benefits from different consumer segments, especially from content marketing.

Topics include:

  • importance of a good mailing list
  • how to create a good mailing list
  • how to update a mailing list
  • segmentation to improve your ROI

 

Also covered are email design and the importance of the email elements. Email elements need to be optimized as does email deliverability. Various tactics for improving and optimizing email deliverability.

Oliver Beauchemin Acquired another Certification in Content Marketing

Content Marketing

Recognizing the importance of Content Marketing, this is the second certification that Oliver Beauchemin has acquired on this topic.

Content marketing is the core of other online marketing strategies, such as SEM, affiliate marketing, email marketing, etc. 

The central part of the course focuses on the four phases of content marketing:

  • content creation
  • content optimization
  • content management
  • content distribution

Content marketing strategy occupies a prominent place in this course as well, because it represents a sort of a roadmap to help you define what you need to create content, how to distribute it, and finally, how to evaluate its performance.

SEO Copywriting

The aspects of SEO Copywriting are:
  • find out what your audience wants to read
  • structure your ideas and thoughts
  • logical presentation
  • various ways to write readable and unique copy
  • tell a story
  • verify that your copy is grammatically correct
 
Using the aspects above with focused keyword search will allow you to present clear, logical, compelling copy that will hold the interest of the reader. In this way, the website visitor moves from merely searching to becoming a purchaser of your product or service.

Local SEO

Local SEO is what you look to when you want to promote your business to a specific geographic area.
 
Local SEO is concerned with Reviews which customers make of your product or service on various social platforms such as Yelp or Google My Business.
 
Local SEO is the information that will guide you to promote your business and to maximize the income that your website can produce.
 
If your business does not have a brick-and-mortar location, the need to promote your business to your service area is even greater, says Oliver Beauchemin.
 
Local SEO is the key to being found by customers in your service area when a search only lists your competitors in those areas. Local SEO uses the information that your clients have already posted on the Internet to your advantage.

Structured Data

Structured Data organizes the information on your web page in accordance with the agreed format from schema.org.
 
This is a format agreed upon by several search engines in addition to Google.
 
The format incorporates code written in ld-json script and produces rich format results for the search engine results page.
 
Use of structured data provides enhanced information about a web page to Google and thus dramatically improves your SEO performance. 
 

Keyword Research

Keyword Research is where it all begins. Before you begin creating your website, you need to know what “search terms” users enter in a search engine when they are looking for your product or service.
 
Consequently, Keyword Research is one of the more difficult, but essential,  aspects of performing exceptional SEO on a website.
 
It is also among the most valuable and necessary aspects of successful SEO.
 
Not performing Keyword Research almost guarantees that a website will perform poorly in the Search Engine Result Pages. 

Site Structure

Site Structure is of enormous benefit to your website visitors. When a website has proper and logical structure, visitors are able to move around your site in a meaningful way.

Your ability to structure your website will ensure that visitors will see the information that you want them to see when you want them to see it.

Site Structure is an intensive examination of the various methods of structuring, managing and maintaining a website that allows for an enhanced user experience.

Moreover, Site Structure also provides greater SEO potential for a higher ranking of the website in the Google search engine results page. 

Good Site Structure allows Google to see what is important about your website by recognizing what YOU think is important and why you think that.

WordPress for Beginners

Having worked with WordPress for a while, I thought this would be a fun and relaxing course. It was fun; but, it wasn’t relaxing!

WordPress for Beginners is an in depth dive into the configuration capabilities of the many possible ways WordPress can be structured to attain maximum benefit for a website.

This course brought to light many of the interesting but often hidden aspects of WordPress configuration. This is one of those things that you learn and say, “Oh, I didn’t know WordPress could do that!”

And the more you know, the better it is!

Yoast SEO for WordPress

Classic Editor

This is a technical course for those who work with the WordPress Block editor. However, as WordPress itself developed, the editor was modified substantially.

Although, we no longer use the block editor for publishing a WordPress website, Oliver Beauchemin reminds us that knowledge of the power of the block editor comes in very handy when you need to reach deep into WordPress to make changes.

Here are some benefits of this course:

  • how to detect serious SEO issues
  • how to fix SEO issues
  • control over what a site looks like in the search results
  • write content that attracts more traffic

Yoast SEO for WordPress

Block Editor

This is a technical course for those who work with the WordPress Block editor. However, as WordPress itself developed, the editor was modified substantially.

Although, we no longer use the block editor for publishing a WordPress website, knowledge of the power of the block editor comes in very handy when you need to reach deep into WordPress to make changes.

Here are some benefits of this course:

  • how to detect serious SEO issues
  • how to fix SEO issues
  • control over what a site looks like in the search results
  • write content that attracts more traffic

All Around SEO

All Around SEO is the Swiss-knife training course for working with the Yoast SEO plugin.

The course concentrates on everything in the plugin with the goal of making a website user friendly and optimized to be Search Engine friendly.

The purpose of the course is to look at every possible configuration of the plugin and when it should be used. Or, not used. 

SEO for Beginners New to Yoast

A basic course to enable familiarization with the SEO plugin for Yoast. 

The course presents the basic elements of SEO and then demonstrates how the Yoast plugin uses those elements for successful Search Engine Optimization. 

Content Marketing Certification

Your customers, leads, and audience members want valuable content from your business.

And that content needs to reach audience members in a way that feels natural and organic versus being disruptive.

Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.

~~ HubSpot

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and re-purpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer

This is another certification in Content Marketing that Oliver Beauchemin has acquired.

Oliver Beauchemin certified in Search Engine Marketing

Search Engine Marketing

Search engine marketing is a part of internet marketing, and it has an important place in positioning a website online and reaching online consumers. The focus of this course is paid reach used in search engine marketing, and how to organize campaigns using advertising programs.

However, free reach will also be mentioned, as it does make up a part of search engine marketing in general. 

Google AdWords is the most popular program used for search engine ads, but it is a rather complex system.

The course examines different types of campaigns available in search engine advertising, and how each of them can help you with different promotional tasks. 

SEO

Analysis of what search engines are, how they index websites and how they rank them. This is essential in order to be able to figure out how to optimize your website for search engines.

Study of how keywords work and why keyword research is an important part of SEO helps to create content that is SEO friendly, and successfully indexed. Additionally, understanding how Google ranks websites, as this will help focus on elements of the website which will increase ranking.

Since search engines use algorithms to obtain information about websites and rank them based on the relevance, it is also helpful to find out more about how search engine algorithms work, which why the course features a chapter on algorithms and chronology of their updates.

This is an early certificate in Search Engine Optimization earned by Oliver Beauchemin.

eMarketing Institute

Certification awarded after completing examinations on the science and functionality of using a website to promote e-commerce and online marketing.

Topics for Examination include:

  • How Search Engines Work
  • How to structure a website
  • Keyword strategy
  • Link building
  • Tools used to create, modify, analyze a  website
  • Tools used to maintain an ongoing analysis of a website
SEO Certified - Accolade Group of Vermont

Search Engine Marketing
Professionals Association

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.

The statement above was accurate through most of the 2010s. In the early 2020s, SEMPO merged with the Digital Analytics Association.

Prior to its joining the DAA, SEMPO was one of the very early organizations to offer training on Search Engine Optimization to its members. The logo you see here was earned during that period of SEMPO’s existence when there simply no other place to study Search Engine Optimization.

This certification is a good indication of how long Oliver Beauchemin has been specializing in SEO.

SEO Certified - Oliver Beauchemin

Search Engine Marketing and Exposition

Search marketing is the biggest and most powerful form of digital marketing.

Search Marketing Expo has been the leading event for SEO and SEM professionals since 2007, helping marketing practitioners succeed with actionable tactics learned at conference sessions and training workshops.

This certificate was earned in 2012, again indicating how long Oliver Beauchemin has been specializing in SEO.